Necessary cookies

Necessary cookies make our Platform usable by enabling basic functions such as page navigation and access to secure areas of the Platform. In other words, Platform cannot function properly without these cookies. 

Necessary cookies

Necessary cookies help us to make a website usable by enabling key functions like page navigation and access to secure areas of the website. These cookies are necessary for the website to function properly.

Statistic cookies

Statistic cookies enable us to understand how visitors interact with Website because they collect and report traffic information. Thanks to these cookies, we can measure and improve the performance of the Website. This way, we know which pages are the most and the least popular with our users, and we can also have an insight into how our visitors move around the Website. All information collected by these cookies is collected anonymously and cannot be reasonably used to identify any particular individual.

Marketing cookies

We have implemented marketing cookies in order to improve our Website and its performance. So, marketing cookies help us provide you with a good user experience and tailored content.

These cookies are set up through the Website by our advertising partners, who may use marketing cookies to create a profile of your interests and show you relevant advertisements in other locations.

Please note that marketing cookies uniquely identify your browser and device. If you do not allow these cookies, you will not experience our targeted ads on other websites.

Unclassified cookies

Unclassified cookies are cookies that we are in the process of classifying, together with the providers of individual cookies.

3. Use of external tools on the Website

Google Analytics

At the Website, we have also integrated a special analysis service - Google Analytics.

Website analysis refers to the collection, recording, and analysis of data regarding the behaviour of the Website visitors. In other words, Google Analytics uses cookies to remember a visitor’s behaviour and provide us with reports on the Website visits and the visitors’ activity.

The operator of the Google Analytics tool is Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA. Google Analytics uses cookies, as described in the table above. The information about your use of our Website generated by the Google Analytics cookies is usually transmitted to a Google server in the USA and stored there. Google might disclose the personal data collected via the technical procedure to third parties.

We have activated IP anonymization, which means that Google shortens the IP addresses of our visitors within the Member States of the European Union or in other countries that are parties to the European Marketing Area Treaty. Only in exceptional cases is the full IP address transmitted to a Google server in the USA and shortened there. Google uses this information to analyze your use of the Website to compile a report about your Website activities and provide us with other services associated with the Website and Service.

In addition to the instructions in Section 5. of this Cookie Policy, you may prevent the disclosure of the data generated by the cookie which refers to the use of the Website (including your IP address) to Google, as well as the processing of these data by Google, by downloading and installing the browser plug-in available under the following link.

This browser add-on notifies Google Analytics via JavaScript that no data or information about visitors may be transmitted to Google Analytics. Apart from that, a cookie left behind by Google Analytics may be erased at any time via the Internet browser or other software programs.

Google Analytics is explained in more detail here, while information on how Google processes data you may find on this link.

Google Tag Manager

Google Tag Manager is a tag management system that has the same functionality as the Google tag and enables us to optimize tag deployment, reduce tag configuration errors, and configure and instantly deploy tags on our website from an easy-to-use web-based interface. In addition, Tag Manager features support for tag organization and version control, third-party and community-developed tag templates, and enterprise collaboration and security features.

Google Tag Manager allows us to track events or user behavior such as link clicks, button clicks, form submissions, file downloads, video views, etc.

We use server-side tagging in order to ensure granular data privacy. Namely, server-side tagging gives us full control over the data that is distributed to third parties. Within the server container, we can remove any personally identifiable information (PII) before passing the data on to marketing partners. We can ensure that we are only collecting and sharing data that is necessary and compliant with data privacy regulations.

In order to monitor and provide diagnostics about system stability, performance, and installation quality, Google Tag Manager may collect some aggregated data about tag firing. This data does not include user IP addresses or any measurement identifiers associated with a particular individual. Other than data in standard HTTP request logs, all of which is deleted within 14 days of being received, and diagnostics data noted above, Google Tag Manager does not collect, retain, or share any information about visitors to Website properties, including page URLs visited. 

This tool works by using a single JavaScript code snippet that we add to our site as a container for all the tags we want to manage. When a user triggers a tag (e.g., by clicking a link or loading a page), Google Tag Manager retrieves it and injects it into our website code, and executes the tag. In other words, Google Tag Manager only injects and executes a tag when a user triggers one. This reduces the overall amount of code on a website and minimizes the risk of implementation errors.

Please see instructions in Section 5. of this Cookie Policy on how to disable this tool.

Google Tag Manager is explained in more detail here, while information on how Google processes data you may find on this link.

Google Search Console

Google Search Console is a service offered by Google that helps us monitor, maintain, and troubleshoot our site’s presence in Google Search results. Essentially, Google Search Console helps us understand and improve how Google sees our site.

We use Search Console’s tools and reports for the following actions: confirming that Google can find and crawl our site, receiving alerts when Google encounters issues on site, view of how often our site appears in Google Search, fixing indexing problems, and requesting re-indexing of new or updated content, etc.

Google Search Console is explained in more detail here.

Meta Business Manager

Meta Business Manager is a tool that we use to manage the permissions of our Meta Business Account. Our Meta Business Account is a place that holds our Facebook Pages, Instagram profiles, Ad accounts, and other business assets, and helps us manage the permissions of users on them. This helps us maintain control, security, and privacy of all our business assets within the Meta ecosystem.

Meta Business Manager is operated by Meta, 1 Hacker Way, Menlo Park, California, U.S.

Meta Business Manager account allows us to mitigate risks and security concerns and streamline our Meta marketing processes at the same time.

Ahrefs

Ahrefs is an all-in-one, analysis toolset for search engine optimization that we use for growing search traffic and optimizing a website. To do that, Ahrefs crawls the web, stores tons of data, and makes it accessible via a simple user interface.

By using Ahrefs, we can collect information on inbound links, also known as backlinks, and at the same time measure the parameters and quality of individual links.

Ahrefs acquires data by scanning the internet 24/7 for information on links, keywords, traffic, etc. This data is then integrated and analyzed against other information from Google's servers and other tools. Ahrefs rank tracker and content explorer tool use crawlers and data from independent databases. They are not connected to any search engines or similar services, so Ahrefs can provide legit data on which we can build our visibility in organic search results.

Information on how Ahrefs processes data can be found here.

4. Legal basis for the use of cookies

We use cookies only if we have obtained your consent for that (through the cookie settings). In general, the legal basis for the use of cookies is the consent of the data subject, given in accordance with the Privacy Policies. The only exception is necessary cookies because the legal basis for their implementation is the performance of the contract concluded with the data subject (you).

Please note that it is assumed that the device you use to access the Website, i.e. Platform is yours. If you access the Website, i.e. Platform from a device that you do not own, it will still be assumed that you have the authority to consent to the use of cookies on that device, in accordance with the Cookie Policy.

5. How to block cookies?

You can disable any type of cookies, except for the necessary ones.
To block the cookies, you can:

When disabling the cookies via the cookie banner, please choose the option “Decline”. Also, please have in mind that you can change your cookie preferences at any time by clicking on the “Cookie Settings” icon. Then, you can change the available sliders/checkboxes to “On” or “Off” and confirm the choice by clicking on “Save and close”.

You may need to refresh your page for your settings to take effect.

If you would like to disable cookies via browser, please note that most internet browsers accept cookies by their default setup. However, if you want to refuse or delete cookies, please refer to the help and support area on your browser for further instructions (e.g., Google Chrome, Microsoft Edge, Mozilla Firefox, Safari (Desktop), Safari (Mobile), Android Browser, Opera, Opera Mobile).

Browsers may have different procedures for managing and configuring cookies. But, if you decide to use your browser settings to block all cookies (including necessary cookies), please keep in mind that you may not be able to access all or some parts of our Website.

For more information on cookies, i.e., instructions on how to delete or block them, please visit http://www.aboutcookies.org/.

6. Changes to our Cookie Policy

Due to legal and technological requirements, we will update this Cookie Policy occasionally. In such a case, you may be notified through a pop-up on the Website in a reasonable period prior to and following the change.