Below you can read more about cookies and their purpose, how we use them on the Website, as well as how you can control those cookies.
What are the cookies?
Cookies are text files (pieces of code) that contain small amounts of information, and they are stored on your computer or mobile device. Cookies are being sent to your browser by a website you visit, and they may be sent back to the originating website during future visits, or to another website that recognizes them. Cookies are useful because they allow a website to remember a user’s device and offer the best possible configuration.
Types of cookies
Cookies can be classified in three different ways: based on their duration, i.e., how long they last, where they originate from, and what is their purpose.
Duration of cookies
In general, cookies may last a certain period of time (such as 179 days, 1 year, 2 years, etc.), or only while the website visit session lasts. So, session cookies are temporary cookies that expire once you close your browser (or once your session ends). Persistent cookies are cookies that remain on your hard drive until you erase them, or your browser does, depending on the cookie’s expiration date. All persistent cookies have an expiration date written into their code, but their duration can vary.
First-party cookies – cookies that are put on your device directly by us, i.e., the website that you have visited. Third-party cookies - cookies placed on your device, not by us, but by a third party. Third-party cookies are usually related to an advertiser or an analytic system. Whether a certain cookie falls into the category of first-party or third-party ones, you can check in the category ‘provider’ in the table below.
The Platform and the Website entail several types of cookies, which all have different purposes - the necessary ones, statistical, and marketing cookies. In addition, from time-to-time unclassified cookies may appear.
Necessary cookies make our Platform usable by enabling basic functions such as page navigation and access to secure areas of the Platform. In other words, Platform cannot function properly without these cookies.
Necessary cookies help us to make a website usable by enabling key functions like page navigation and access to secure areas of the website. These cookies are necessary for the website to function properly.
Statistic cookies enable us to understand how visitors interact with Website because they collect and report traffic information. Thanks to these cookies, we can measure and improve the performance of the Website. This way, we know which pages are the most and the least popular with our users, and we can also have an insight into how our visitors move around the Website. All information collected by these cookies is collected anonymously and cannot be reasonably used to identify any particular individual.
We have implemented marketing cookies in order to improve our Website and its performance. So, marketing cookies help us provide you with a good user experience and tailored content.
These cookies are set up through the Website by our advertising partners, who may use marketing cookies to create a profile of your interests and show you relevant advertisements in other locations.
Please note that marketing cookies uniquely identify your browser and device. If you do not allow these cookies, you will not experience our targeted ads on other websites.
Unclassified cookies are cookies that we are in the process of classifying, together with the providers of individual cookies.
3. Use of external tools on the Website
At the Website, we have also integrated a special analysis service - Google Analytics.
We have activated IP anonymization, which means that Google shortens the IP addresses of our visitors within the Member States of the European Union or in other countries that are parties to the European Marketing Area Treaty. Only in exceptional cases is the full IP address transmitted to a Google server in the USA and shortened there. Google uses this information to analyze your use of the Website to compile a report about your Website activities and provide us with other services associated with the Website and Service.
Google Analytics is explained in more detail here, while information on how Google processes data you may find on this link.
Google Tag Manager
Google Tag Manager is a tag management system that has the same functionality as the Google tag and enables us to optimize tag deployment, reduce tag configuration errors, and configure and instantly deploy tags on our website from an easy-to-use web-based interface. In addition, Tag Manager features support for tag organization and version control, third-party and community-developed tag templates, and enterprise collaboration and security features.
Google Tag Manager allows us to track events or user behavior such as link clicks, button clicks, form submissions, file downloads, video views, etc.
We use server-side tagging in order to ensure granular data privacy. Namely, server-side tagging gives us full control over the data that is distributed to third parties. Within the server container, we can remove any personally identifiable information (PII) before passing the data on to marketing partners. We can ensure that we are only collecting and sharing data that is necessary and compliant with data privacy regulations.
In order to monitor and provide diagnostics about system stability, performance, and installation quality, Google Tag Manager may collect some aggregated data about tag firing. This data does not include user IP addresses or any measurement identifiers associated with a particular individual. Other than data in standard HTTP request logs, all of which is deleted within 14 days of being received, and diagnostics data noted above, Google Tag Manager does not collect, retain, or share any information about visitors to Website properties, including page URLs visited.
Google Tag Manager is explained in more detail here, while information on how Google processes data you may find on this link.
Google Search Console
Google Search Console is a service offered by Google that helps us monitor, maintain, and troubleshoot our site’s presence in Google Search results. Essentially, Google Search Console helps us understand and improve how Google sees our site.
We use Search Console’s tools and reports for the following actions: confirming that Google can find and crawl our site, receiving alerts when Google encounters issues on site, view of how often our site appears in Google Search, fixing indexing problems, and requesting re-indexing of new or updated content, etc.
Google Search Console is explained in more detail here.
Meta Business Manager
Meta Business Manager is a tool that we use to manage the permissions of our Meta Business Account. Our Meta Business Account is a place that holds our Facebook Pages, Instagram profiles, Ad accounts, and other business assets, and helps us manage the permissions of users on them. This helps us maintain control, security, and privacy of all our business assets within the Meta ecosystem.
Meta Business Manager is operated by Meta, 1 Hacker Way, Menlo Park, California, U.S.
Meta Business Manager account allows us to mitigate risks and security concerns and streamline our Meta marketing processes at the same time.
Ahrefs is an all-in-one, analysis toolset for search engine optimization that we use for growing search traffic and optimizing a website. To do that, Ahrefs crawls the web, stores tons of data, and makes it accessible via a simple user interface.
By using Ahrefs, we can collect information on inbound links, also known as backlinks, and at the same time measure the parameters and quality of individual links.
Ahrefs acquires data by scanning the internet 24/7 for information on links, keywords, traffic, etc. This data is then integrated and analyzed against other information from Google's servers and other tools. Ahrefs rank tracker and content explorer tool use crawlers and data from independent databases. They are not connected to any search engines or similar services, so Ahrefs can provide legit data on which we can build our visibility in organic search results.
Information on how Ahrefs processes data can be found here.
5. How to block cookies?
You can disable any type of cookies, except for the necessary ones.
To block the cookies, you can:
When disabling the cookies via the cookie banner, please choose the option “Decline”. Also, please have in mind that you can change your cookie preferences at any time by clicking on the “Cookie Settings” icon. Then, you can change the available sliders/checkboxes to “On” or “Off” and confirm the choice by clicking on “Save and close”.
You may need to refresh your page for your settings to take effect.
If you would like to disable cookies via browser, please note that most internet browsers accept cookies by their default setup. However, if you want to refuse or delete cookies, please refer to the help and support area on your browser for further instructions (e.g., Google Chrome, Microsoft Edge, Mozilla Firefox, Safari (Desktop), Safari (Mobile), Android Browser, Opera, Opera Mobile).
Browsers may have different procedures for managing and configuring cookies. But, if you decide to use your browser settings to block all cookies (including necessary cookies), please keep in mind that you may not be able to access all or some parts of our Website.
For more information on cookies, i.e., instructions on how to delete or block them, please visit http://www.aboutcookies.org/.